TalkShopLive, the leading live commerce platform in the United States, is revolutionizing live shopping with its latest feature, Shoppable Simulcast.
This innovative addition allows sellers to simultaneously broadcast their shoppable live streams on their Facebook business pages as Facebook Live events while retaining the interactive shopping experience.
Walmart, a frequent collaborator with TalkShopLive on over 150 live shopping experiences, will be the first to utilize the Shoppable Simulcast feature with a live show featuring The Pioneer Woman, Ree Drummond, and the launch of her new furniture line.
TalkShopLive, Walmart’s Facebook page, Walmart.com/live, and The Pioneer Woman’s Facebook page will feature the one-of-a-kind live stream.
How will Shoppable Simulcast work?
Shoppable Simulcast empowers sellers to reach multiple destinations at once, with Facebook being the initial rollout platform.
When sellers go live (on up to 4 pages simultaneously), followers of retailers, brands, publishers, and influencers receive alerts, granting consumers the ability to watch and shop directly within the social network.
By simply typing the word ‘BUY’ as a comment during the live stream, customers receive the products in their Facebook Messenger, enabling seamless checkout without leaving the streaming experience.
This feature expands TalkShopLive’s already extensive Distribution Network, thus, facilitating sellers to connect with their customers across the globe.
TalkShopLive Collaborates With Other Brands
Bryan Moore, Co-founder and CEO of TalkShopLive emphasized the company’s commitment to meeting customers where they engage with content and minimizing obstacles in the path to purchase.
Moore expressed excitement about working with Meta (formerly Facebook) to make Facebook the first platform to offer shoppable simulcast streaming.
TalkShopLive’s Shoppable Simulcast feature will allow partners like Walmart to effortlessly engage their existing audiences on social platforms while maintaining their shopping capabilities.
The collaboration aims to expand Walmart’s livestream shopping initiatives across Walmart.com, TalkShopLive’s content distribution network, and social media.
Justin Breton, Director of Brand Experiences and Partnerships at Walmart, highlighted the importance of connecting with customers on their own terms, especially in their preferred social feeds.
Reaching a Wider Audience
Through Shoppable Simulcast, Walmart aims to reach a wider audience during pivotal moments of inspiration and provide a seamless digital shopping experience that bridges the gap between inspiration and purchase.
Recognized by Fast Company magazine as one of the World’s Most Innovative Companies, TalkShopLive continues to be the go-to live commerce solution for top celebrities, publishers, and brands.
They rely on the platform for its frictionless buying experience and proprietary multi-embed point-of-sale technology, which allows video content to remain shoppable regardless of where it is shared.
What’s in it for Retailers?
Retailers leverage TalkShopLive’s shoppable content by simultaneously broadcasting live streams on their websites, and social media platforms, and through collaborations with publishers and suppliers, creating multiple avenues for customers to make purchases.
TalkShopLive has facilitated shoppable live streams for major retailers such as Walmart, Target, and Best Buy, as well as renowned publishing companies like Conde Nast and Hearst.
Notable celebrities and creators, including Oprah, Jennifer Lopez, Dolly Parton, Bobby Flay, Shania Twain, and Meredith Duxbury, have also utilized TalkShopLive to sell a wide range of products, including books, music, makeup, and housewares.