The Norwegian-born Manchester City striker Erling Haaland has become the first footballer to be sponsored by the uber-popular PRIME, a sports beverage brand launched by social media sensations Logan Paul and KSI, according to a recent post on X aka Twitter by Prime Drink’s official account.
Erling Haaland is one of the most talked about footballers at this moment.
The Manchester City forward player has already made records by scoring the maximum number of goals in the Premier League by a debutant, eventually winning the Golden Boot.
Logan Paul and KSI strategically made their move as they signed Erling as a brand partner for PRIME. This shows their intent to grow their brand presence across football, among other sports as well.
PRIME is Crushing It
This was not the first brand partnership they conducted with an athlete.
Over the past few months, PRIME has been on a rampage and has signed deals with some of the most popular athletes and clubs in the world.
In February, the social media influencers surprisingly appeared in a Super Bowl commercial for their brand PRIME Hydration.
However, people soon realized that the company had struck a collaborative deal with Arsenal.
In March, PRIME signed another deal with the Baseball Team Los Angeles Dodgers, the best-performing team in Major League Baseball or MLB.
Earlier in June 2023, Prime signed a deal with two popular athletes from the UFC, Israel Adesanya and Alex Volkanovski, who are both big names in the world of MMA.
In July, PRIME made a deal with the world-famous football club FC Barcelona as their official hydration partner.
The influencer duo kept on the momentum and in early August, onboarded FC Bayern Munich as their official partners as well.
What Does This Mean for the Creator Economy
PRIME is probably one of the best examples of a creator-led brand out there, which is performing beyond expectations.
Ever since its launch in January 2022, the brand sales have skyrocketed, thanks to the millions of followers and fans of Logan and KSI.
As the brand released new flavors of their drinks, fans are swooping up the bottles faster than ever before.
This shows the level of sensation and impact creators have in today’s world and economy.
While PRIME has been breaking and making records, Logan Paul and KSI won the award for the best creator-led product in the recent 2023 Streamy Awards.
Logan Paul and KSI started out as content creators and eventually became influencers and now they are signing some of the major clubs and players on the planet.
PRIME emerges as an inspiration for the creators out there, and there are many such creator-led brands that are simply crushing the market.
If you are a creator and if you are reading this, then take the time to reflect on the unfathomable power and influence that social media can offer people now and in the years to come!