Amaze to Integrate with TikTok with New Features

By Vidhi Narula
Published on June 23, 2023

Amaze, a creator commerce platform, is set to introduce a new feature that will provide TikTok users with additional revenue streams.

Through integration with TikTok Shop, users can sell custom products directly to their fans using their creator stores.

Leveraging TikTok’s live shopping tools, sellers can promote their products through videos and live streams, while Amaze takes care of the financial aspects of the transactions.

Acquired Spring

In November of the previous year, Amaze expanded its vending options significantly by acquiring Spring, a pioneer in the e-commerce industry.

This acquisition connected approximately 5.5 million creator stores across various platforms to Amaze. Furthermore, Amaze also owns Outfits, a parent company of a creator economy firm.

California-based Amaze has partnered with TikTok, demonstrating its confidence in the potential success of TikTok Shop in the United States.

As the ByteDance-owned app endeavors to introduce its live shopping platform, which has thrived in Asia, to the Western market, it has faced challenges, including the potential ban of TikTok in the U.S.

Nonetheless, some Western creators have already tapped into TikTok’s e-commerce hub, creating lucrative revenue streams.

Amaze’s Collaborations With Other Apps

Amaze CEO Aaron Day expressed enthusiasm about the integration, highlighting the company’s commitment to innovation through partnerships with major social platforms. Amaze has successfully introduced groundbreaking integrations with platforms such as YouTube, Instagram, Twitch, and TikTok.

These integrations empower creators to revolutionize the way they monetize their talent. Amaze and TikTok share the goal of investing in creators, aiming to unleash their potential and provide a seamless experience for them to create, share, and earn.

While the TikTok integration with Amaze is currently available in a limited capacity, early users are already reaping the benefits. One creator, Jon Dretto, emphasized the transformative impact Amaze has had on connecting with fans by offering a seamless selling experience on TikTok.

Amaze’s collaboration with TikTok and its integration into TikTok Shop introduces new revenue streams for creators.

By leveraging the platform’s live shopping tools, creators can sell custom products directly to their fans through their stores.

This partnership exemplifies Amaze’s commitment to innovation and empowering creators, while TikTok aims to expand its live shopping platform in the Western market. Early users have already experienced the positive impact of Amaze’s integration, revolutionizing the way they connect with their fans on TikTok.

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